Our October 2025 update to click tracking
We've rolled out an update to make click metrics (like Click-Through Rate) more accurate and less likely to be swayed by bots.
Click metrics in EcoSend are designed to show you how many people click the links in the campaigns you send.
But it's not just people who click links in emails.
Increasingly, it's bots. These bots are often there to protect recipients. For example, corporate environments often have security software installed to check links in incoming emails to ensure employees won't fall for a scam or cause a security breach.
To improve the accuracy of your click metrics, we're now filtering out more non-human clicks based on criteria such as the source IP address, network, and common user-agents that we've seen contributing to inflated numbers.
Most commonly we have seen these requests coming from Microsoft IP ranges. So customers who have a large number of contacts using Microsoft Outlook will likely see more accurate numbers for the click-through rate of future campaigns.
We're always working to make all metrics in EcoSend as accurate as possible, and if you have any questions about your own numbers, feel free to reach out to us at any time.