An obsession with design and a passion for the planet

How EcoSend replaced MailChimp to enable The Plant to deliver beautiful emails that reflect their planet-focused values.

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An obsession with design and a passion for the planet

How EcoSend replaced MailChimp to enable The Plant to deliver beautiful emails that reflect their planet-focused values.

Create your Account

An obsession with design and a passion for the planet

How EcoSend replaced MailChimp to enable The Plant to deliver beautiful emails that reflect their planet-focused values.

Create your Account

About the customer

The Plant is a Certified BCorp and branding agency, on a mission to help create Brands that encourage positive change.

We want to make a real impact on our clients’ business. And bring genuine, positive change to people’s lives.

Increasingly our work focuses on helping our clients understand the challenges of sustainability, and craft stories and identities that can clearly deliver a strong, viable message.

Ultimately, we want to ensure the sustainable future of the planet, by helping to develop and grow products and services that reduce humanity’s impact on our environment.

Our areas of expertise include:

Naming

Positioning

Identity Design

Sustainability

Brand Implementation

Digital

The Plant
The Plant

"I was initially interested in EcoSend by their Sustainability efforts. Helping companies understand issues around Sustainability and growing businesses which reduce humanity’s impact on our environment, are key tenets of our own mission. But Aesthetics and Design are incredibly important to us too, so I needed to be sure the platform could meet our requirements for Design. Once we'd created our first Email template, I had that reassurance, and was delighted to make the switch."

Matt Utber

Matt Utber

Creative Director at The Plant

"I was initially interested in EcoSend by their Sustainability efforts. Helping companies understand issues around Sustainability and growing businesses which reduce humanity’s impact on our environment, are key tenets of our own mission. But Aesthetics and Design are incredibly important to us too, so I needed to be sure the platform could meet our requirements for Design. Once we'd created our first Email template, I had that reassurance, and was delighted to make the switch."

Matt Utber

Matt Utber

Creative Director at The Plant

"I was initially interested in EcoSend by their Sustainability efforts. Helping companies understand issues around Sustainability and growing businesses which reduce humanity’s impact on our environment, are key tenets of our own mission. But Aesthetics and Design are incredibly important to us too, so I needed to be sure the platform could meet our requirements for Design. Once we'd created our first Email template, I had that reassurance, and was delighted to make the switch."

Matt Utber

Matt Utber

Creative Director at The Plant

The Plant
The Plant

The challenge

The Plant were initially drawn to EcoSend's Sustainability credentials, but in order to migrate from their existing setup with Intuit MailChimp, they needed a platform which could produce high quality and aesthetic Newsletter campaigns. The ability to migrate their contacts easily from their existing database was an additional factor.

Results

The Plant started by creating a Test Broadcast, with a template design of their Newsletter, to investigate whether EcoSend could match their standards of design. Using EcoSend's Visual Editor, The Plant built out a template Newsletter to test the design and deliverability functionality.

Satisfied with the proof of concept, The Plant proceeded to migrate their contacts using EcoSend's MailChimp Import function.

With their full Newsletter list imported into EcoSend's Contacts area, The Plant began sending out their first climate-conscious Newsletters with EcoSend Broadcasts, giving updates on the Agency's activity over monthly periods.

This ensures the company keeps their user-base engaged and up-to-speed on their latest creative activities and events.

The Plant
The Plant

"If migrating our contacts from MailChimp had been a drawn-out process, it would have been a blocker to proceeding. Luckily, all it took was a CSV export & import, and I could immediately see all my Contacts filled out in my EcoSend platform. And crucially, all contacts' subscription preferences were carried across in the import too."

Matt Utber

Matt Utber

Creative Director at The Plant

"If migrating our contacts from MailChimp had been a drawn-out process, it would have been a blocker to proceeding. Luckily, all it took was a CSV export & import, and I could immediately see all my Contacts filled out in my EcoSend platform. And crucially, all contacts' subscription preferences were carried across in the import too."

Matt Utber

Matt Utber

Creative Director at The Plant

"If migrating our contacts from MailChimp had been a drawn-out process, it would have been a blocker to proceeding. Luckily, all it took was a CSV export & import, and I could immediately see all my Contacts filled out in my EcoSend platform. And crucially, all contacts' subscription preferences were carried across in the import too."

Matt Utber

Matt Utber

Creative Director at The Plant

Meet another EcoSend customer

They also started with a free trial…

Richard and Chris from Play It Green
Richard and Chris from Play It Green

Play It Green

Play It Green

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QALIA

QALIA

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Fruit Box Theatre

Fruit Box Theatre

Learn why this Sydney-based theatre company chose EcoSend to spread the word about LGBTQIA+SB theatre.

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Ready to make a difference?

We'll help you at every step, and get your forest started.

Start Free Trial

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Ready to make a difference?

We'll help you at every step, and get your forest started.

Start Free Trial

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API